Gyms providing digital sessions, telemedicine appointments and personal wellness consultations over Zoom all need an e-commerce solution to take full advantage of this uptick in digital reliance.Your CNN account Log in to your CNN account We all saw how quickly e-commerce picked up in 2020, but we also saw a wide variety of services adapt to the digital landscape, and in turn, e-commerce purchasing options. I expect to see a rise in e-commerce purchasing capabilities. The Rise Of E-Commerce Purchasing Capabilities For example, livestreamed fashion shows or unboxing videos can include links to featured items brands can sponsor virtual festivals-the possibilities are endless. To stand out, marketers should leverage live streams with natural e-commerce tie-ins. Markus Hetzenegger, NYBA Media GmbHĢ021 is poised to be the year of the livestreaming wars, with audiences tuning into streams from gamers, musicians, influencers and more. Its power cannot be underestimated, especially from a business perspective. The trend, initiated by TikTok and adapted by Instagram, will continue to move up the popularity scale, and not only among the younger target groups. I think short videos with quick edits will continue to gain popularity worldwide. Make sure you are creating Reels over standard videos when possible, as this will be key in order to make sure your content is being seen by as many of your followers as possible, ultimately growing engagement and shares of your content. Reels are at the forefront of the Instagram algorithm, and so much so they have implemented the Reels icon as the center of the app. Instagram Reels will be a major trend, without a doubt. Exploring alternatives in the social media world is going to definitely be trending. Douglas Karr, HighbridgeĪ major trend I expect to see in 2021 is growing disdain for Facebook and for how much many companies are relying on it. We trust influencers and our peers before we trust any marketing message. Sustained Focus On Building Brand Advocatesīuilding brand advocates has been and will always be the most effective and affordable marketing strategy. Expect to see more ads in your mailbox in 2021. As the founder and CEO of a direct mail tech company, I’ve seen this firsthand. People are spending more time than ever at home, and businesses are tapping into this with physical touchpoints, such as postcards. Damon Burton, SEO Nationalĭirect mail is growing exponentially. Stay current on cookie replacements so you don’t waste your paid ad budget. Facebook is pushing its audience, others will rely on SSO (Single Sign-On) authentication, and other options will emerge. As Google Chrome begins to sunset cookies, and other tech companies like Apple follow, there will be a new push for marketers to use alternative mechanisms for targeting. Sophie Bowman, Business Owner SocietyĬookies will be dying. When you collaborate with the right, target-audience influencers, it still reigns as king of content when it comes to leveling up your brand reach. Influencer marketing is going to be bigger than ever. If you’re not showing your face there, you’re definitely missing out. Most decision-makers are on LinkedIn, and even more so in 20. Yes, CPCs are high compared to Facebook, but you’re paying for quality. Many people still underestimate the power of social selling on LinkedIn and, more importantly, the quality of leads you’re able to generate via paid ads. With insight into real-time reporting, finite targeting options, enhanced fraud protection and detailed budget spending optimization, there are many reasons to make this trend a top focus. If paid advertising is part of your strategy, then programmatic advertising is your best-friend marketing trend for 2021. Coming from a place of purpose will drive marketing to new heights and bring customers better suited for what you have to offer. Knowing your “why” helps differentiate you from the competition and stand in an authentic place. Meaning and purpose are the marketing trends that allow companies to transcend transactions. However, even as budgets return to normal, expect to see marketers continue to embrace automation to improve efficiency and produce results. In 2020, marketers had to make do with less and so needed tools that would allow them to carry out all their normal tasks while saving resources. By far the largest marketing trend we are seeing for 2021 is the accelerated adoption of automation.
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